Even in the internet age, traditional marketing materials are still used to identify leads, educate them about the features and benefits of products and services, then engage with the leads to convert them to a long-term customer.
But the truth is, many high-tech companies either use marketing departments with insufficient knowledge of the technical aspects of their products and services...
Or, they try to get the engineers to develop some of that content.
I've got to admit, I've been on of those engineers that gradually moved into a business development and marketing role. But unlike the experiences of most in this position, I've actually enjoyed it! Even thrived in it. That's why today, I use my background and passion for writing to help high-tech companies develop...
Marketing Communications That Matter
The development of effective MarCom goes beyond the traditional features and benefits. In order to make sure that a prospect stays engaged with the message until they make a decision, it's critical that the copy resonates with the prospect. And the best way to do that is to make sure the message is tailored for the ideal prospect and that it answers the big question they ask themselves - "So what?"
Below are some of the key types of MarCom I develop for both online and offline use:
- Short-form MarCom
- Brochures and single-page fact sheets
- Press releases
- Blog entries
- Newsletter material
- E-mails and website landing pages
- Copy for radio and TV ads
- Long-form MarCom
- White papers
- Case studies
- Business proposals
- Multi-page marketing copy
- Video sales letter scripts
- Webinar content
